11:50 Friday 08 November 2013

VIDEO: John Lewis Christmas advert features Lily Allen vocals

Written byYasamin Saeidi

Department store brand John Lewis' Christmas TV adverts are fast becoming an event to almost rival Christmas itself.

This year's takes on a beautiful Animals of Farthing Wood theme and features the smooth, sweet vocals of Lily Allen covering Keane's 'Somewhere Only We Know'.

It's a welcome return for the singer, who hasn't released any solo material since 2010. (I'm gunning for a new album from her soon).

The advert, named 'The Bear and the Hare' is the first campaign by the brand to use hand-drawn animation - costing £7 million to make.

The story - evocative of many childhood tales, tells of a friendship between a bear and a hare. The first TV airing of the advert will take place during the X Factor on ITV this Saturday - and will take up an entire advert break.

Featuring the strapline ‘Give someone a Christmas they’ll never forget’, the story evokes the excitement of a first Christmas and the importance of friendship and thoughtfulness.

Craig Inglis, Marketing Director, John Lewis, comments: “We wanted our advert to reflect the importance of finding the right gift for friends and loved ones, a theme which we have built on for a number of years. Through the use of hand-crafted animation, we’re hoping to evoke nostalgia and build anticipation ahead of Christmas.”

You can watch the advert here:

< Back
Reddit Facebook Digg Del.icio.us Twitter Bebo

Latest News

Latest Sport

Today's Features