THE arrival in Uttoxeter of a global super group has already seen a huge boost for town tourism, with hotel owners reporting there is ‘no room at the inn’.
International superstars UB40 are to play at Uttoxeter Racecourse on Saturday, May 17 and hotel owners across Uttoxeter have seen soaring demand for rooms for the date, with some business owners claiming they could have sold their rooms ten times over.
The Red Red Wine artists are to play a one-night-only concert at the Wood Lane venue after the race day.
Jim Butterworth, owner of Oldroyd Guesthouse and Spa, in Bridge Street, said: “If the rooms had cost £200 a night we could have sold them.
“The fact that the racecourse are putting on so many different events is fantastic news for the town.
“For instance the quilting show the other week meant we were sold out for three days.
“UB40 is going to be a huge success.
“For the L Fest there are no rooms left and it’s the same for the Acoustic Festival weekend.
“It’s great for us and great for the rest of the town, the town needs these events especially when the economy has been at a low for so long and we have so many empty shops in town.
“The racecourse are certainly doing their bit to stimulate growth in the town economy.”
Brandon McBride, manager of the Smithfield Hotel in High Street, said: “We are fully booked for May 17 when UB40 are in town.
“It’s a real boost for the business when the racecourse have events on or weekend race meets.
“We’re all booked up for the music festival and Saturday race meetings see more guests, for instance this Saturday we’ve got a party of 13 coming for the races.”
Larissa Phillips of the Premier Inn in Uttoxeter said all the rooms were nearly fully booked and there were very few left at the Derby Road hotel.
She said: “Whenever there’s an event on at the racecourse we do see a big increase in bookings, as we are the main hotel in town.”
David MacDonald, executive director at Uttoxeter Racecourse in Wood Lane, said: “We have just tried to book the production crew into the Oldroyd Guesthouse and he said that he was sold out and could have sold his rooms ten times over on May 17.
“We then tried The Premier Inn and took the last two available rooms.
“It would appear that there will be ‘no room at the Inn’ across the whole of Uttoxeter that weekend thanks to the UB40 concert.
“It shows it’s great news for local business.”