A CHARITY bike from Paris to Uttoxeter seeing cyclists brave the elements to push their body to the ultimate test has received a welcome boost from a national supermarket giant.
The Talbot Charity Bike Club has revealed its main sponsor is Uttoxeter’s Tesco store, in Dovefields Retail Park, after a donation of £2,800 for the event.
The members are still looking for more sponsors to come forward to cover the cost of clothing, accommodation and transport before the riders can even think about setting off on their epic charity quest.
The cyclists are currently training hard for the challenge set to start in Paris on September 2 with the members hoping to return back to the town on September 7.
Club secretary Tina Hughes told the Advertiser that the members were delighted with the donation.
She said: “As a club we are over the moon that Tesco, Uttoxeter is supporting us.
“We have always wanted the ride to about the local community and what better way than to have one of the leading community supermarkets invest in us.
“It’s not just about the money.
“We will be working with Tesco to make sure that this years homecoming event is better then ever.
“We still need more local companies to come forward and support us with the ride.
“Every penny counts and we want to raise even more for our chosen charity.”
This year will be the third year the ride has taken place with members getting more adventurous each time.
It started with cyclists making the journey home from London, then Edinburgh and now Paris.
Each year the club chooses a different charity from the area to raise valuable funds for with the Art and Soul Friendship Group last year receiving a cheque for £7,500 from the Edinburgh to Uttoxeter ride.
The official charity who will benefit from the Paris to Uttoxeter bike ride is set to be unveiled with an official launch party at Uttoxeter Town Hall.
The event will held from 7.30pm to midnight on Saturday, March 22 and will include a disco, live band, buffet and licensed bar.
It is hoped by organisers that the launch will boost the profile of the event while raising some much-needed funds to support the cyclists on the ride.
The lucky charity will be revealed by Colin Capewell, of Princess Motor Yacht, which is one of the ride sponsors.
All of the club’s sponsors old and new will have a VIP ticket to the launch to join the team in celebrating the start of the 2014 bike challenge.
This is the first year that the ride has had a launch as organisers said it was a way of bringing people together.
However, the cyclists usually return to a street party with large crowds gathering in the town centre to welcome riders on their return home.
In the past this has even included a fly past and this year it is hoped to be no exception as plans are put in place for the big event.
Tickets are still on offer for the party and cost £10 each.
They are available by visiting the Ye Olde Talbot, in the Market Place.
Potential sponsors who would still like to show their support for the Talbot bike ride are asked to phone Ms Hughes on 07790 415760.