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Smallwood Manor set to be rebranded

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A MARCHINGTON school is set to go through a rebranding in a bid to strengthen its ties with a private school near Uttoxeter.

Smallwood Manor Preparatory School will soon be renamed Denstone College Preparatory School at Smallwood Manor in a move to strengthen its links with neighbouring secondary school Denstone College.

A spokesman for the school said it has always held a close affinity with Denstone College, and believes that the rebrand will be of 'tremendous benefit to its pupils', close to 100 per cent of which move on to the college for their secondary education.

While the school will still maintain full independence, a rebrand programme to roll-out new signage, logo and literature will soon take place.

The schools, which already share several facilities and functions when appropriate such as sporting occasions and musical events, intend the linked branding to unify them further, encouraging positive pupil transitions and increasing opportunities for educational enhancement.

Steven Varley, custos of the board of governors at Smallwood Manor, said: “The ties between Smallwood and Denstone have been long associated. Head teachers of the two schools exchange seats on both governing boards, and an understanding of the schools being connected has always been in place.

“In fact, historically, Smallwood was known as ‘Smallwood Manor at Denstone College,’ so in a sense we’ve come full circle.

“The decision to return to a branding that visually confirms this relationship has been warmly welcomed by staff, parents and pupils, and will serve to further the reputations of the schools, their amenities and educational strengths.

“Together we feel the shared brandings make a great deal of sense and look forward to beginning this new chapter in both Smallwood’s and Denstone’s history.”

Both schools will remain part of the Woodard Group, the largest group of independent Church of England schools in England and Wales. Denstone College Preparatory School at Smallwood Manor will continue to offer nursery school education, together with Pre-Prep and Prep Schools to cater for children between the ages of four and 11.

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