Residents of Staffordshire are set for a visit from the ‘Fly Manchester’ campaign this month, as Manchester Airport’s latest initiative comes to the West Midlands.
Manchester Airport, the global gateway to and from Northern England, successfully launched its ‘Fly Manchester’ campaign earlier this year to win back the four million passengers from its catchment area that currently travel by road/ rail to congested London airports when routes operate a short distance away from Staffordshire in Manchester.
Currently over 300,000 people in Staffordshire are travelling via other airports, 160,000 via London Heathrow or London Gatwick, when many international routes are available at nearby Manchester Airport.
Between 16th September and 3rd November the campaign will be targeting Staffordshire residents through a range of outdoor advertising, newspaper adverts, radio promotions and online activity promoting the range of direct services available from Manchester including Washington DC with United, Abu Dhabi with Etihad and New York with United and American Airlines.
Jeff Howarth, Marketing Director for Manchester Airports Group (MAG), said: “We have an unrivalled network of services and our impressive list of global direct routes illustrates the breadth of destinations available from Manchester Airport including Washington, New York, Dubai, Abu Dhabi and Istanbul. With over 200 destinations on offer at Manchester, versus around 180 from Heathrow.
“The Fly Manchester campaign recognises the need to ensure people from Staffordshire are aware of the many direct flight options available from Manchester, removing the need to travel all the way down to London to fly. By encouraging passengers to use Manchester Airport we will also relieve some of the capacity constraints of the congested London airports system, supporting Government who wish to maximise the use of existing UK airport capacity."
Manchester Airport's catchment area is home to 22 million people and its extensive ground transport infrastructure and on-site rail, bus and coach interchange means 60% of all UK businesses are within a two-hour drive of the airport. However Manchester Airport currently loses around four million passenger journeys to London airports every year, despite having a long haul network that includes services to global destinations such as Chicago, Philadelphia, Las Vegas, Islamabad and Lahore. Furthermore, services from Manchester Airport to world class hubs such as Dubai, Abu Dhabi, Doha and Singapore open up access to an additional 50 destinations in Asia, China, India and Australasia.
As well as its long haul offering, Manchester Airport has overtaken several other airports in recent times in terms of the number of low cost routes available. Ryanair, easyJet Jet2.com and Monarch all serve over 30 routes each from Manchester. The airport already flies to a significant number and choice of destinations worldwide and most recently Manchester added a direct service to Moscow to its schedule as well as direct to Athens and Cairo too. Plus, Manchester will soon become the only airport outside of London where passengers can fly to St Lucia and Antigua, as Thomas Cook launches new Caribbean routes this November.
Manchester Airport is the UK second largest airports, with 14 new routes launched last year. July 2013 saw passenger numbers increase for the 14th consecutive month demonstrating Manchester Airport’s ever increasing popularity.