JCB is ensuring its youngest employees are geared up for the challenges of responsible motoring by putting them through a road safety course.
All 250 apprentices, undergraduates and graduates from JCB’s UK factories attended the Crash Course at the World Headquarters in Rocester.
The Staffordshire Police Crash Course is aimed at changing attitudes towards risk taking and driver behaviour.
It is targeted at young drivers and aims to help its audience see collisions and accidents from the point of view of being the driver.
JCB HR manager Miles Pixley said: “Generally we have been exploring ways for our latest intake of employees to be more aware of motoring, the consequences of their driving and road safety.
“There are a lot of rural roads near to our factories and in bad or wintry conditions they can be very hazardous.”
The one-day event included a series of presentations, including one by Steven Kotara who was involved in an accident, which resulted in his car being written off.