LLOYDS Bank has been re-launched onto the Uttoxeter high street following a split from TSB to meet EU competition commission rules.
Lloyds TSB, in Carter Street, has changed it’s name to Lloyds Bank, as part of the recently-announced split from TSB.
The ‘revitalisation’ of Lloyds means the bank, which has a 250-year history and 1,300 branches across England and Wales, has changed its branding to reflect the dropping of TSB from its name.
The web address for online banking has also changed to reflect the new set up, from lloydstsb.com to lloydsbank.com.
Lloyds Banking Group, which was 38% owned by the tax payer, was ordered by the EU competition commission to sell some of its branches to comply with competition law.
Made up of the brands Lloyds TSB, C&G, Halifax and Bank of Scotland, the banking group was previously too large under EU regulations.
Uttoxeter branch Lloyds customers using internet banking will be able to continue to use the same passwords and their existing banking terms and conditions will also remain the same.
Lloyds Bank has also tweaked its mortgage range, including extending a £500 cashback offer for first-time buyers with a 10% deposit to more mortgage products for first-time buyers with deposits between 10-25%.
Around 4,000 customers who did not want to move to TSB had their request to stay with Lloyds granted, while around 600 Lloyds customers made the unprompted decision to move to TSB.
Customers of both Lloyds Bank and TSB can still use both branded banks for now to give them time to adapt to the changes.
This means that a TSB customer still has access to everyday banking services through a Lloyds Bank branch and vice versa.
Owen Woodley, managing director at Lloyds Bank Retail, is excited about the changes and has said that the recent re-launch marks ‘another milestone in the history of Lloyds Bank.’
He said: “The revitalisation of the Lloyds Bank brand is an exciting time for the bank but also for our customers.”
Further information is available online on the Lloyds Twitter account @AskLloydsBank where customers are invited to contact customer service representatives directly to ask any questions they might have, via the Facebook page by searching for Lloyds Bank or alternatively on the new information website at www.introducinglloydsbank.com
Customers of Lloyds should also have received an information pack through the post detailing how the changes will affect them.