TESCO Uttoxeter has thrown its support behind a Uttoxeter-based charity in a book recycling project which will help children living in poverty in Malawi.
Tesco, in Dovefields Retail Park, has launched the book recycling appeal in-store alongside the Krizevac Project, a charity based on Brookside Business Park in Uttoxeter.
Customers of the supermarket, or anyone wishing to help, are now invited to bring their old books when they come to shop.
Head of customer service at Tesco, Hannah Eadie was excited to launch the new scheme.
She said: “We’re keen to help this local charity and support members of our local community who want to help those less fortunate than themselves.
“Customers can find the yellow collection bins at the back of the tills in Tesco Uttoxeter until further notice.
“We are encouraging everyone to support this worthwhile cause and bring their old books, even if they don’t normally shop with us.”
Krizevac’s charity resources manager, Zoe Kasiya said: “We now have sixteen people giving their time freely at our warehouse based behind Tesco.
“You can’t beat the book appeal as a way of helping: our volunteers sort through them, so some are used in Malawi for children’s reading and others are sold to raise funds.
“We send a huge container of goods to Malawi every other month with thousands of books.”
A quarter of all adults in Malawi cannot read and Krizevac Project is addressing this in a number of ways.
Ms Kasiya added: “Not only have we built a primary school, but we’re also using donated British books to make a big impact in different ways.
“Hundreds of thousands underused or unwanted books have been sent to Malawi so far.”
The Krizevac Project creates self-sustaining businesses to provide lasting income for African communities in poverty.
This multiplies benefit from the donations which have seeded the start of new enterprises.
The project has helped organisations in deprived communities to succeed by constructing quality buildings and providing essential equipment and skilled volunteers.