UTTOXETER football fans are being warned to know their limits when it comes to enjoying the beautiful game over the next few weeks.
Staffordshire Police is appealing to revellers to remember the World Cup for the right reasons in a bid to crackdown on alcohol related disorder.
The force said it is expected there will be an increase in alcohol consumption as fans get behind an action-packed month of football, one that happens only every four years.
High-visibility police teams will be out and about in Staffordshire’s town and city centres to offer reassurance to those who will be enjoying watching the tournament in pubs and clubs and to deal with any issues that arise.
Posters to make potential disorder perpetrators stop and think will be displayed in all licensed premises and doctors surgeries across the area.
Targeted posts and tweets, offering information and advice will be sent out via Staffordshire Police’s Facebook and Twitter pages.
A hard hitting video that proved popular during Euro 2012 has been updated to remind fans of the dark side of drinking too much this World Cup. This video will is available via the force’s You Tube site using the link http://socsi.in/6gU05
Chief Inspector Dave Bird said: “We want the people of Staffordshire to have a good time and enjoy the football. However, the tournament is not an excuse and there will be no tolerance for those causing disorder.
“We are working to ensure our communities remain safe and reassured.”
In the run up to the tournament, licensing officers worked closely with licensed premises and issued letters to remind them of deadlines for applying for extended opening times during England games.
The deadline has passed for this Saturday’s match against Italy and 30 premises in Staffordshire have been granted a temporary event notice to serve beyond normal trading hours.