JCB’S famous Dancing Diggers have been throwing some of their show-stopping moves as they entertained crowds over in the states.
The Rocester-based digger giant’s popular machines took the Conexpo show in Las Vegas by storm this week.
The show was part of a launch of JCB’s new products for 2014 which was held at one of the construction industry’s biggest equipment trade fairs.
Among the products making their debut to the awaiting visitors were the new midi excavators, telescopic handlers, backhoe loaders, skid steer loaders, forklift trucks and wheeled loading shovels as well as the new tracked excavators.
Bosses said the Dancing Diggers were drawing the crowds in their thousands with hourly dance routines set to music and they were even accompanied by a string quartet proving to be a highlight of the show.
At a press conference in Las Vegas JCB chief innovation and growth officer Tim Burnhope highlighted to the guests the huge steps the multi-million pound company had taken in the last four years to deliver industry-leading fuel efficiency on its machines.
He said: “At JCB we’re very proud of our fast-growing reputation for being the most fuel efficient manufacturer in the industry.
“Compared to the models we manufactured back in 2010, the JCB 3CX backhoe consumes an incredible 34 per cent less fuel, the JCB 175 skid steer loader uses 30 per cent less fuel and the JS200 excavator consumes an amazing 33 per cent less fuel.
“These are impressive achievements and our obsession with fuel saving is reducing the cost of running JCB machines. By early next year JCB will have saved its customers a staggering one billion litres of fuel since 2010, something we are really proud of.”
Among the new product highlights at the show were a new generation of JCB midi excavators, the 85Z-1, the 86C-1and the 67C-1, which are manufactured at JCB’s Compact Products factory in Cheadle.