DOVEFEST is set to welcome one of the biggest names on the Madchester scene.
Tom Hingley, the former lead singer of indie legends Inspiral Carpets, will grace the festival on Saturday, August 30.
In tribute to his controversial departure, the 1980s star has even produced his own alcoholic beverage.
The ale capitalises on a delightful double-entendre as its title reflects its founder's mindset - Tom Hingley's Bitter.
But Hingley, who will play Dovefest with just an acoustic guitar, has to date enjoyed a hugely successful career.
He was a stalwart of the Inspirals' trippy indie foot stompers as the band established themselves as major players in a scene that produced The Stone Roses and The Happy Mondays.
Hingley re-emerged in the new millennium as an acoustic performer with his debut solo effort, Keep Britain Untidy.
And that is the guise he will assume for his Dovefest gig, which the Advertiser is informed is likely to be early in the afternoon.
The Inspirals' first release came in 1988 with a short album called the Plane Crash EP.
In true indie style, the band set up its own record label, Cow Records in the same year.
But it was not until 1989 that Tom Hingley joined up as a vocalist.
The talented front man had previously been in a group called Too Much Texas.
But, after significant chart success and the development of a cult following, the Inspirals called it quits in the mid-1990s.
Now they are notorious with Brit Pop and modern indie fans for turning down Noel Gallagher as a guitarist before he joined Oasis.
But Gallagher still joined the band as a roadie and discovered the realities of life in the touring band.
Hingley went on to form a little-known act called the Lovers with Jerry Kelly of the Lotus Eaters.
Dovefest is a free festival taking place at Doveridge's Sand Lane playing fields.
It kicks off on August 30 at noon and features JJ Rosa, a female guitar and vocal virtuoso performer who has just come off tour supporting Stevie Wonder.
Uttoxeter acts The Shelter and Judge Fudge will feature on the main stage, while fellow-town act The Downpage Liberation will run The Downpage Stage.