HUNDREDS of cyclists are predicted to descend on the town as a group promoting tourism in Uttoxeter has announced a 60-mile cycle ride is to take place.
The Four Towns Initiative, a partnership between Uttoxeter, Cheadle, Leek and Ashbourne, is planning the big ride to take place on September 21.
The Uttoxeter Cycling Club will be taking part and will have an active role in promoting the ride.
The first ride will start from Uttoxeter and will visit each of the four towns, in a bid to raise the profile of the area as a place to visit.
Councillor Martin Blencowe, Uttoxeter representative on the Four Towns Committee, said: “We’ve already been in touch with the Uttoxeter Cycling Club and they are unbelievably enthusiastic about the ride.
“It will take place on September 21, there will be a 60-mile route as well as a 6-mile route for children.
“We are expecting hundreds to attend, it’s a huge tourism boost for the town.
“We’ll have people coming from Stoke and Derby, it will be widely publicised in the cycling community.”
Olda Novak, of the Uttoxeter Cycling Club, said: “We’ve been in talks with Martin Blencowe about the ride and we’re thrilled it will take place in Uttoxeter.
“It’s going to be a brilliant event, and we will be helping to promote it ourselves.
“Over the years we’re hoping to turn it into a big and successful event.
“It’s also a good thing for charities in town as participants will have the opportunity to collect sponsorship.
“We’re hoping to get families and young people taking part and we’re very happy the town is putting on events like this.”