10:32 Monday 05 November 2012

My technique

Written byJo Jewett

Hello girls, and boys - let’s not be sexist there may be a few reading!


For this blog I thought I would share with you some work I have put together for my Online Make Up School which hopefully will be ready to launch this month just in time for, dare I say it, Christmas...

Three years ago I couldn’t even email - so it’s rather scary that I'm just about to launch into the world of e-commerce with my Online Make Up Academy at the grand old age of 53. Well, I am the same age as Madonna and she's about to do a world tour!

In fact it started with her and Princess Diana along with Barbara Streisand who are all past clients of mine. This leads me into who I am trying to reach. Obviously everyone, but mainly women like me and girls like my 16 year old daughter, just starting out with make up.

For years now the web has been full of tutorials on ‘how to do a celebrity look’ which worries me, because I know my followers would rather have a lobotomy than look like Lady GaGa! Gorgeous though she is, they just want to look like themselves but better!

Make up trends come and go - remember when eyebrows had to be thin?!It was not a good look then and we are still suffering the consequences now when brows won’t grow back. Blue and green eye shadows were once the ‘IN’ thing with white lipstick and tights... happy days, or were they?

We have moved on so much, in so many ways, yet still the basic understanding and knowledge of how to use and choose make up is not out there.

These before and after shots are all of my girls used in my book, they are all friends of mine who I picked to show off my technique. I wanted to show you how normal women and girls can easily be transformed. They are NOT MODELS or airbrushed. Most live in my village and have remained friends even after I have shown the world their before pics... friends indeed!

It is important to me that I show you varying ages from teenagers to 20 year olds all the way up to 70 - I would have grabbed someone 80 or 90 if I could have found them wandering by. Notice that every age can use my techniques to show off their best bits, and hide the rest - it is that easy.

Look closely at the shading and colours, it is the same for all of them. Just learn how and transform. Off you go!

The same colours and technique were used on Little Di, Lynette, Lauren and Nia.

I used:

Christian Dior quad in Beige Samurai

Rimmell bronzer flat no shimmer no.22

Coral blush - Bobbi Brown

Coral lipstick Estee Lauder

YSL lipgloss Gold

Violet mascara YSL (A fantastic alternative to harsh black)


My friend and a mother of four gorgeous kids. A fantastic example of how to get the whole package.The technique shown at its best; natural and perfect.

Eyebrows were the first thing to do, the shape is key to the technique.

Then colours - using peaches and creams, brown, bronze, taupe, coral lips and blush. There she is, natural beauty. Not over the top, just soft and natural.

FAB at 40


Little Di

Showing the same colours used on blue eyed Nia - but look how it shows the natural shade of Di's baby blues to their full affect! POW... And still looks natural.

Eyebrows softly darkened and eyes contoured with a taupe shadow in the crease. Coral blush and Coral lipstick.

Beautiful 40 plus.

Jo's Friend Di's Make-up


I have to share our funny moment, Emma commented that she looks ‘like a Spanish waiter’ in the before picture!!

She doesn’t... but she does look particularly gorgeous after. This is using the heather shades to show off and contrast with her beautiful green eyes. Again eyebrow shape is key to the look and clever shading to sculpt the face lifting the cheekbones and framing that elfin face.

Fantastic at 30!



Sandra has the most AMAZING Green eyes so it was a no brainer. Heathers, soft pinks, peony blush and lush rose lipstick colours coordinated and are simply perfect for a glowing soft natural look.

Eyebrows were colored with a soft powder in dark brown 

Fabulous at 50


Amy our baby - at just 14!

Yes, she was 14 years old and lovely anyway but with make up I think she looks like a supermodel.

This is a more glamorous look but still maintains that natural glow using heathers just more of it, the shading is key to this look.

 Amy - Jo's make up pics before & after


Again look at the eyebrow shape, defined and framing the eyes.

Notice the highlight above the lashes and below the brow and shading in the centre of the eyes.

I love this transformation, over 60 but she still has that glow and glam look.

Lynette - Jo's make up pics before & after


Eyebrows - what were we thinking in the 70s?

If like Margaret you over plucked your brows fear not, a little dark powder and a brush and they are back. No pencils for thisn as it can look harsh and false so learn how to get the shape.

Heathers to bring back the glow, if you have a sallow skin these are the colours for you plus those green eyes again.


For all my friends in Hong Kong and the Far East, this is for you.

Sallow skin colour needs to be perked up but don’t buy pink based foundation!

Use a yellow base tone BUT use your colours to give a glow.

Heathers again with soft pink highlighter. These are the exact same colours I used on Amy and in the same way.

Glowing is what we want and Jenny certainly is. Gorgeous.


At 20 Lauren wanted and could carry a more dramatic look, so this time instead of peach above the lashes I used gold. I put a small amount next to the eye duct - look closely and you can see. Also a lot more bronze shadow on the outer edge of the eye.

Same technique, just more of it. Keep your shades the same, eyes, cheeks and lips all the same base tone. You can see this would look wrong if I put a pink lipstick into the mix.

So keep it right, keep it in sync and all will be well.

All images were taken by Becki at Red Square photography - Brailsford

Make up available from Bennett’s Ashbourne.

I will be visiting Bennett’s Derby on the 10th November to do a couple of demonstrations and book signing. I would love to see you there, hope you can head along.

Keep the faith - Talk soon, love & hugs.

Jo Jewett x

Take a look at my website, Facebook page or email me at info@joannejewett.com.

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