Young Staffordshire designer Jessica's latest fashion show was hosted at the Old Truman Brewery building on Brick Lane which led to offers being made to feature her collection' The Hard Time's for independent stylist shoots.
“I moved back home to Staffordshire two weeks after graduating, planning to come back to London by the beginning of 2011, unfortunately this didn't happen due to finance.
“Whilst studying it has always been my dream to go travelling as I take huge inspiration from cultural dress, to influence my design work.
“Me and four friends decided to go traveling for three months, around India, Thailand, Vietnam and Cambodia.
“This experience was amazing and one I knew I had to get it out of my system before I concentrated on my career, it really opens your eyes and I feel I have developed as a designer and person from this.
“On my return — inspired by the Indian colors and fabrics, especially lace I brought in Goa — I began working on my current collection Blue Utopia which takes inspiration from the snapshot photography of Betien Van Manen's of the everyday objects.
“The objects that are collected in every household from knitted doilies to old lace trims and cut offs from beloved dresses worn in childhood. The collection displays hand dyed fabrics and layered unsymmetrical cuts and drapes.
“Juxtaposing an electrical mixture of denim cropped jackets with lace trims. Blue is the theme running through the collection that captures the nostalgia and the illusion of daydreams.
“From doing my collection I worked with fashion photographer Leanne Findler who graduated from Salford University, creating the website and started to sell on ASOS Marketplace.
“In October I entered a competition with ASOS Marketplace graduate clothes show, with a chance to show at the clothes show live at the NEC in Birmingham.
"To my amazement I was shortlisted and successfully hand picked by a panel of industry experts from hundreds of entries, all of which were a very high standard with ten other designers to exhibit.
“This was an amazing opportunity for my label to gain recognition and sell my current pieces at the Clothes Show Live. I have a Facebook page also www.facebook.com/JessicaShawLabel.
With over 100 followers. It’s an exciting time for my label that I hope this will open up opportunities to sell in independent stores in London and major cities."