MR MEN and Little Miss characters have been loved by children - and adults - for more than 40 years.
A brand-new character stars in the 35th book in the popular Little Miss series - a cheeky, pink bundle of love, renowned for her hugs and iconic red bow in her hair.
Little Miss Hug is an expert hugger who knows how to give the perfect hug to all of her Mr Men and Little Miss friends in times of need and for fun - because you don’t need a reason to share a hug with your friends.
Sarah Bates, publishing director for Egmont’s licensed character portfolio, Egmont Books, said: “Little Miss Hug is a cute new addition to our Little Miss book series and we’re confident she will be popular with fans.”
Adam Hargreaves, son of Mr Men creator Roger Hargreaves, who continues his father's legacy said: “I grew up with the Mr Men and Little Miss characters and I love creating new characters that children will love and identify with, just like I did when I was a boy.
“I really enjoyed creating Little Miss Hug; she brings an important and fun character trait with her to the family of Mr Men and Little Miss and I think she’s going to fit right in.”
For the first time ever, to coincide with the launch of a Mr Men and Little Miss character, an AR app for Little Miss Hug will be available for free download from Android and IOS.
The app will interact with the Little Miss Hug book cover, as well as pages in the Mr Men and Little Miss magazine. It will see Little Miss Hug brought to life in 3D form and what’s more the app will allow users to take pictures of themselves hugging Little Miss Hug. The app will also feature a fun video story and exciting interactive game.
Little Miss Hug is the first new Little Miss since 2011 when Little Miss Princess was introduced into the family of characters. The book is available, priced £2.99 from all good book retailers, www.amazon.co.uk and www.egmont.co.uk
Biscuiteers, the celebrated hand-iced biscuit company, will also be launching a Little Miss Hug biscuit card to accompany its collection of other Mr Men and Little Miss biscuits and cupcakes. Housed in her own special box, Little Miss Hug is hand-iced onto a Biscuiteers vanilla biscuit base and ready for posting to friends and family.
The Little Miss Hug biscuit card costs £10.95 + P&P and will be available from www.biscuiteers.com