A UTTOXETER supermarket feels ‘no immediate threat’ as thousands of shoppers flood to the town’s new Asda store.
Shoppers in Uttoxeter now have the choice of Asda, Tesco, Lidl and Co-op as the town’s four main supermarkets.
The Advertiser approached all four supermarkets to ask how their trading had been in the month since Asda opened its doors at Carter’s Square.
Asda’s Uttoxeter store deputy manager, Donna Hill, said she had received a ‘positive reaction’ from shoppers.
She said: “I speak to customers on a daily basis and they tell me they like the convenience of the store and the excellent pedestrian links means its handy to call in, being based on edge of the town centre.
“We’ve welcomed thousands of customers through the doors already and we look forward to welcoming more.
“Our successful launch day has set a precedent in terms of our work with members of our local community.
“It has helped to create a positive first few weeks for our store colleagues.
“A spokesman for Central England Co-operative said: “We feel no immediate threat from other outlets, although there is always risk to town centre customer numbers when larger stores open outside of it.
“This can affect other smaller local town centre business adversely over time.
“The food retail sector is very competitive at present but Central England Co-operative has several points of difference as a community retailer.
“Our colleagues are delivering great customer service and are extremely active in the local community, getting involved with several local charities and events and based on our member loyalty.”
Both Tesco and Lidl said they would not discuss their sales figures, with Lidl’s spokesman adding it does not comment on the activities of other retailers.
Asda was opened by Uttoxeter Lions stalwart Steve Shields on May 12, when thousands of shoppers came in to look at the new town centre store.
It forms part of Uttoxeter’s new Carter’s Square shopping centre, approved by East Staffordshire Borough Council to create jobs and town centre footfall.
Also opened at Carter’s Sqaure are Home Bargains, Costa Coffee, Holland & Barrett, Phones 4u, Wilkinson’s, Barnardo’s and a health centre and doctor’s surgery.
There is still one vacant unit at the new shopping centre, which Uttoxeter residents have said they want to be used for a new clothing shop.